The market is tough. Inventory is limited. Prices are high.
I'm talking about the mental real estate market.
The human mind is bombarded by thousands of images and messages per day. As our days come to a close, there's so few messages or images we can recall. We live in a constant state of mental overload and chance are, we wouldn't have it any other way. We love our fast-paced, tech-filled lives.
This poses a problem for brands, especially local owned and small business. How can a brand cut through the clutter and reach a potential customer knowing the competition is fierce? Better yet, how can a brand actually purchase that mental real estate, creating an advocate out of the consumer?
Here's a few things that might help:
1. Tug on heart strings. If you affect someone emotionally, the emotion will linger. That could transition you into a buyer of your consumer's mental real estate. When they need a product or service that you offer, they'll think of your brand immediately. As Forrest Gump would say, "Now that's good". So remember this when writing content. Make them laugh. Make them cry. Tug, tug, tug.
2. Set yourself apart from the crowd. As mentioned before, competition for the commodity of mental real estate is strong and brands must now self-reflect and figure out why someone would choose them over another. Is it price, quality, service, history, mission, values? If the answer doesn't surface right away, it would be to address that before moving on.
3. Don't throw spaghetti at the wall. For starters, it's messy. Secondly, you don't know if anything will stick. Professionally speaking, make a plan. Follow it. Measure it. Is it bringing people through the doors? After all, isn't that the goal? If the answer is no, don't give up. Keep trying to make that human connection with your future consumer and purchase that mental real estate. Excuse the cliche, but I had to.
It won't be easy, but it will be worth it.
If you, business owner, find yourself overwhelmed by the idea of purchasing mental real estate, that's a-okay. There's a company who'd love to do it for you. We make great mental real estate agents here at Mariposa Marketing Solutions.