Well, my friends, the proof is in the puddin'.
Digital media is on the up and up, while traditional forms of broadcast media are losing their glimmer.
More and more, people are spending time on their devices. Somehow, these tiny screens have become the way we learn about the world, engage with other humans, and how we express ourselves. In the same way that social media has changed our lives on a personal level, it's also changed the game for businesses.
Allow me to demonstrate.
Say that someone decides to join a dating website or make a personal Facebook account. For the most part, that person will want put their best foot forward for the world to see, right? I mean, they probably won't want to post that one hideous picture from Spring Break 2010 or include the fact that they can't cook if their life depended on it. They will probably be very specific about what they put out there, hoping to cast the brightest light on their newfound online personality. Whether or not we agree with that, it is the way of the social world. People have learned to use such calculated strategies to develop who they are on social media. These new ways of representing ourselves have changed everything...and so it is in business.
For years, many businesses have spent countless hours developing their business identities that they've used on marketing campaigns, branding campaigns, etc. They've decided on logos, mission statements, and target markets. The game has changed. Now, there's this whole new online domain where businesses have to establish themselves to a whole new set of consumers in a whole new way. This comes from developing a whole new online persona for their company. That's a lot to take on. Gulp.
When it comes to a brand's online presence, businesses have to start asking the following questions:
1. How does my brand/online presence make people feel? The truth is that customers will never forget how an experience with your business made them feel. This goes for the good and the bad.
2. How can I make my industry seem interesting to just about anyone? If you own a plumbing business or a furniture store, there's a way to make even the most "boring" industries come to life.
3. How can I turn my followers into people who will actually share the word about my business? A little word of mouth goes a long way when it comes to social media.
Now if you're a small business, you are probably wondering how to even get started. From Facebook to Instagram to developing a website, there's so much to do and not enough hours in the day. I mean, if you're a busy business owner spending your time posting on your Facebook page, who's doing the cooking, or managing your employees?
Not to fear. There's someone in your corner ready to take on the social media giant for you eye of the tiger style. Someone who is ready, willing, and able awaits your call or your text message if that's more comfy for you.
Mariposa Marketing Solutions. We'll make a social butterfly out of you. 1, 2, ready...break!