Why Collaboration over Competition is the ONLY way
Competition. It’s everywhere, especially in the biz scene. For small business owners, there’s even multi-level competition. Now did I just make this phrase up? Yes. But I think it’s pretty fitting. There’s normal competition with vendors who are on your level, in your city, doing similar things. Then, there’s the big guys. Amazon,Target, etc. etc. This is a whole other level of competition. And typically, it’s harder for the small guys to win. But, as we all know, small businesses are better (totally unbiased opinion) *wink wink.* But honestly. This is why it has gotta be collaboration over competition. As small businesses, our work can exceed any limitations if we work together, educate together, and share together.
At the end of the day, we’re all people with similar hopes and dreams. And you know what sounds pretty cool? Working together to achieve them. I wholeheartedly believe that each of our businesses are different in many ways. We have our specific customers for a reason. Collaborating with the businesses around you, especially the ones you may be “in competition with” will:
1. Get your name to a new audience,
2. Promote both your products,
3. Help build lasting relationships with people with similar goals.
There is no down side! This can be a dog-eat-dog world, let’s make it more into a you scratch my back, I scratch yours. Helping each other is beneficial, educational, and productive. And trust me, besides owning a small business, working for an amazing small business, and seeing it in real life, I also did my research. If you need more proof, here's some articles I found interesting!
Martha Stewart's website, now how could that lead you wrong?!
At the end of the day, I’d rather be a business that people can go to, than one people steer clear from. Wouldn’t you?